Hey, I’m Ana!
I use Design to build products people instantly Click with.
Wine Searcher x Flaviar
Redesigned a global wine app to drive premium subscriptions
I helped Wine Searcher turn more free users into paying customers by redesigning the mobile experience and introducing new branding and premium-first features.
PROJECT UNDER NDA
VCG.AI
Designed an
AI-first platform that turn waste into new products
Discovered and delivered the core product experience for an enterprise platform using AI to identify valuable opportunities from industrial by-products.
PROJECT UNDER NDA
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Clearitty
Redesigned the core experience to help sales teams close more deals
Led a full UX redesign and market validation of the core product, turning complex sales intelligence into a clear, usable experience. Simplified how teams discover buyer intent, prioritize the right accounts and take action faster using sales signals.
PROJECT UNDER NDA
Nash
Made buying crypto simple and trustworthy
As Lead Product Designer at Nash, I designed and tested the Fiat Ramp Widget, an embeddable buy/sell crypto flow. I improved onboarding and KYC, made pricing and fees easier to understand, and helped position Nash’s IBAN feature as a key trust and differentiation point.
Laundryheap
Designing for Scale:
The Laundryheap's Station App Revamp
I lead redesign of Laundryheap's station app from subtle tweaks to a complete overhaul. Through hands-on user research and iterative design, I solved key operational bottlenecks and delivered a faster, smoother experience for operational teams running daily station workflows.
GoCrypto
Business financial independence on the blockchain
I worked with the Product Marketing and Support teams to uncover the primary pain points for merchants through customer interviews. We designed a FinTech dashboard that provides merchants with a comprehensive overview of their business: Company information management, Payment analytics, accounting, and Crypto asset management.
"Initially, we hesitated to bring Ana on board due to our tight budget, but choosing to work with her turned out to be an excellent business decision. Ana excels at transforming complex user experiences into intuitive journeys. She's a clear communicator and a champion of structured collaboration that uplifts the entire team. Plus, her eye for design is truly exceptional. If you're looking for a UX designer adept in creating user-friendly interfaces for complex mobile apps, I highly recommend Ana."
Thomas Saunders